Free Forms

Video brand for public art agency Free Form.
This identity was designed to convey the core values of established public art agency Free Form. The three strands represent the three main services; public art programming, regeneration and artistic training. The three disparate elements gradually produce a form throughout the length of the piece, conveying the way Free Form has developed throughout its 30 year history. Forming the intro and ending to the show reel which was also produced, the video is designed to play in reverse. Featured projects are flashed up whenever 2 or more of the strands intersect; again reinforcing the multi disciplinarian nature of the brand.

Client: Free Form Arts Trust
Year: 2004